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Planting seeds. Lots of platforms offer you the opportunity to create a (free) account. Most of those platforms are searchable, meaning the more info you put out, the higher the chance your digital real estate will be discovered. Hence, general speaking, make sure you complete as much data you have as possible when creating accounts/profiles. A

Google Business Account
Will give you extra digital estate when people are googling for your brand and/or services. You might appear on their Google Maps as well.

Social Media Profiles
Create as many profiles as possible (if it’s relevant, check competitor analysis)
Facebook Business Page
LinkedIn Business Page
Instagram Account